etec Elektrotechnik — schema markup for Google Jobs

The job ads lived in the CMS but never showed up in Google Jobs: without valid JobPosting markup, Google simply does not pick them up.

On top of that came a site structure that had grown over the years — many small, barely linked pages with no clear topic hierarchy. Neither applicants nor Google could tell which page stood for what.

We built a generator that turns the CMS data into valid JSON-LD automatically: JobPosting with title, date, work location, employment type and salary, plus Organization and BreadcrumbList.

Since then, publishing a new position is enough — the markup is created automatically and expired positions disappear again. In parallel we moved the site structure to a pillar-cluster model, so topic pages bundle and internally link their sub-pages.