Individuelle Entwicklung

etec Elektrotechnik — website, careers & PV calculator

Win customers and find tradespeople: a CMS-driven website with job ads for Google Jobs and a photovoltaic calculator.

etec Elektrotechnik GmbH, Duisburg, Germany2026Visit live site

etec Elektrotechnik is a master craftsman’s business in Duisburg, Germany: electrical installation, photovoltaics, fibre optics and charging infrastructure.

The new site has two jobs: win customers and find staff. Both run through the website today — and the team has to be able to maintain both itself.

That is why the site is fully CMS-driven: services, projects and job ads sit in the backend as linked content. New positions appear on the careers page automatically, with structured data for Google Jobs. A photovoltaic calculator gives prospects a first orientation before the intro call.

— Challenge

Trade businesses compete on two fronts today: for contracts and for skilled workers. Both audiences search online — and both drop off when a site is slow, hides prices or offers positions only as a PDF.

Maintenance added to that: every new position and every new reference project had to go online without a developer.

— Approach

We put the site on a relational CMS: services, projects and positions are separate content types that reference each other. A position points to its area, a project to the matching service.

Job ads output JobPosting markup automatically so they appear in Google Jobs. The photovoltaic calculator runs in the browser and pre-qualifies enquiries. The team maintains everything itself — from copy to images.

Process

01

Analysis

Audiences, services and recruiting needs mapped — the basis for the site structure.

02

Content model

Services, projects and jobs as linked content types, so content is maintained once and published everywhere.

03

Build

Website, careers area with JobPosting markup and a photovoltaic calculator.

04

Launch & handover

Team training so new jobs and projects go live without a developer.

Results

place to maintain services, projects and jobs

auto

JobPosting markup for Google Jobs

developer hours per new job ad

Gallery

Services maintained in the CMS

Photovoltaic calculator right on the website

Job ads come straight from the CMS

Job ad with structured data for Google Jobs

A relational CMS as the foundation

Tech Stack

Wix StudioWix CMS (linked datasets)Velo (JavaScript)JSON-LD / Schema.orgGoogle Jobs